Conversion rate Shopify services focus on increasing the percentage of visitors who make a purchase in your online store. The process usually starts with a detailed analysis of how users navigate your site, where they drop off, and what might be causing hesitation. Based on this, experts improve product pages, simplify the checkout process, adjust store design, and add trust elements like reviews or guarantees. They also use A/B testing to compare different versions of pages or offers, making sure each change leads to real results. By removing obstacles and improving the shopping experience, these services help turn existing traffic into more sales without spending extra on advertising.