I had a similar case with a craft coffee startup last year. They originally used browns and beiges to give that “organic” feel, but wanted something bolder to stand out digitally. We introduced deep teal and a copper accent, which still gave off a warm, artisanal vibe without abandoning their roots. What really helped was reviewing how color in UX design impacts brand consistency and user perception, especially in modern digital experiences. This article goes into some useful depth: The Role of Color in UX Design. It explains how you can evolve a color palette strategically without compromising core identity — like anchoring a bold change with one or two legacy colors to maintain familiarity. I also think clients sometimes confuse “modern” with “trendy,” and it’s up to us to show them that consistency often communicates more trust than a full rebrand. https://designworklife.com/the-role-of-color-in-ux-design/  I’d recommend doing A/B mockups — one safe, one bolder — and showing how each one still reflects their values.