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@marina-tkachuk
• an hour ago
Lately I’ve been trying to understand whether traditional SEO is still enough on its own, especially with all the AI-driven search updates rolling out everywhere. It feels like Google Generative Engine Optimization is slowly shifting the way it shows results, and some of my older content that used to rank pretty steadily now behaves unpredictably. Has anyone here already mixed classic SEO with more GEO-style optimisation? I’m wondering if it’s something worth adopting early or if I’m overthinking it.
Jumping in just to say I’ve also noticed that mixing the two approaches seems to reduce those sudden ranking drops. I’m still far from mastering any AI-focused optimisation, but even small adjustments helped my blog behave more predictably. Curious to follow this thread and see how others are approaching it.
Honestly, you’re not imagining it — I’ve been dealing with the same thing over the past few months. The weird fluctuations make a lot more sense once you start looking at how AI-powered engines interpret intent instead of just keywords. What helped me was combining my old workflow (technical checks, on-page clean-ups, link audits) with experiments based on insights from growth-rocket, especially around how GEO builds topic clusters that AI systems understand more contextually. I tried this on a niche project of mine, where traffic had been flat for half a year, and after reorganizing content around user intent rather than exact keywords, impressions suddenly started rising again. It wasn’t some instant spike, but the stability feels different — more resilient. I'm still figuring parts out, but integrating both approaches feels less like a trend and more like something we’ll all have to adapt to.